12pm - 1pm

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2016 Mobile Ad Summit
Friday
, 
November 
17
 at 
7:00pm
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Fighting ISIS: A Discussion with Soldiers About Innovation

Friday
, 
November 
17
 at 
7:00pm
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Learn about real-world battlefield challenges and how entrepreneurs can help solve them

The Soldiers of the "Greywolf Brigade" at Fort Hood recently returned from a nine-month deployment to six different countries to support the fight against ISIS. Greywolf provided fire support and trained alongside numerous partner nations in defense of the region.


Join us for a chat with Colonel John Woodward, commander of the Greywolf Brigade, and other Soldiers to learn about their experiences in a combat zone and some of the challenges they faced where startups and other entrepreneurs might be able to help.


There will be a moderated Q&A at the end, and the Defense Innovation Unit Experimental (DIUx) Austin Office will collect all ideas for solutions. Following the event, we will work with the Army to determine if any can be implemented overseas. 


Learn more about DIUx at https://www.diux.mil

 

Speakers

Colonel Jeff Woodward

Commander, 3rd Armored Brigade Combat Team

Some info about COL Woodward

Colonel XXX XXX

RoleCommander, 3rd Armored Brigade Combat Team

Info

Colonel XXX XXX

Role, 3rd Armored Brigade Combat Team

Info

Zach Walker

Austin Lead, Defense Innovation Unit Experimental

Info

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


This event will take place in the first floor "Voltron" room at Capital Factory, which is conveniently located in the heart of Austin. Capital Factory is the place where the technology community comes together to learn and connect.

About the Greywolf Brigade

The 3rd Brigade Combat Team, 1st Cavalry Division ("Greywolf") is a combined arms armored brigade of the 1st Cavalry Division at Fort Hood, Texas. Its major equipment includes M1A2SEP Tanks, M2A3 & M3A3 Bradley infantry fighting vehicles, M109A6 Paladin howitzers, and M1114 up-armored Humvees.

Follow them on Facebook: https://www.facebook.com/3bct.1cd/

About DIUx

DIUx accelerates commercial innovation for the Department of Defense, with the ultimate goal of enabling our men and women in uniform to address our toughest national defense challenges. Using rapid contracting authorities, direct access to the warfighter, broad access to the commercial technology sector and a diverse team of service members and entrepreneurs, DIUx is delivering solutions in months rather than years.

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